Wednesday, July 18, 2007

Rollerblading Robots

Check out Nissan's new ad campaign. A free case for anyone that can name the grind the guy in the Dualis turned exoskeleton robot laces on the freeway.

On a side rant, I'm compelled to mention that viral marketing isn't exactly a new concept so I have to wonder why Nissan didn't equip their player with embed capability? Perhaps it's a video quality issue but this serves as a great example of an easy thing a company can do to make their ad campaigns exponentially more effective (aka low hanging fruit). For a moment there I thought Nissan was hip to the dip.

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